Developing and rolling out a rebrand for Lincoln Financial was a great challenge and great fun. Components included brochures, flyers, social media, microsites, and lots of PPT.
I art directed and produced this comprehensive toolkit for healthcare executives, HCPs, and patients. Working closely with writing, editorial, and production to ensure accuracy and consistency—the kit contains more than 20 resources, including print pieces, a Powerpoint deck, and 2 websites.
Silver Lining Home Healthcare is a privately owned provider of non-skilled caregivers.
I've worked with them for over 15 years and helped them evolve their brand. Proudly, they now have a distinctive image that separates them from their competitors.
I’m in the process of designing their new web site working in XD and starting a program for FB advertising.
Aging and care for the aging is not the most sexy topic. The orange and blue palette were chosen to make everything look "alive". I've used close-up images of who their clients might be. I'm emphasizing the personal nature of the business, the intimacy, and the immediacy.
The blog, albeit very new, along with Facebook and Twitter, are already increasing traffic. We're just starting to look at Google Analytics and then we can adapt for more efficient SEO.
Constant collaboration with a great team enabled me to develop and produce this Repatha toolkit, comprised of 15 pieces. The tool housed multiple brochures, tearpads, card carriers, etc., designed as a sales tool/reference for Physicians and Nurse Practitioners.
Working with a great team of designers and developers, we built and executed a volume of diverse deliverables for Temple University, including print ads, email banners, plasma screens, and environmental pieces i.e., the Trenton Station Domination and campus and Center City banners.
OK—So not all Pharma is glamorous. It’s all about message, data, and readability. And most of all, keeping the audience engaged enough to read through it. Infographics and icons are invaluable. Clean, balance, and consistency are the only way to hold the viewer’s attention.
This unbranded interactive pdf preceded the branded pieces for the ERLEADA® campaign.
I designed and executed Medical Education materials with physicians as the primary audience. Working closely with PharmDs was the key to data visualization for modules/brochures, annotated PIs, flip books, and fact sheets.
Sage—a pharmaceutical company focusing on PPD (Postpartum Depression) and SRSE (Super-Refractory Status Epilepticus) had the team at ICON concept and execute a series of ads and educational materials. All work to date has been “unbranded” to be followed up with “branded” resources.
While at Merck I created a series of 21 portion plates each targeting a different ethnicity, including Chinese, Indian, and regional American (Southern).
I worked with the dietitian to ensure accuracy of all foods and portion sizes.
The plates conform to Health Literacy standards both verbally and visually.
This series was customizable in that individual customers and health facilities could personalize with the own name or identity.
Internal launch of Concerta "Back to School" program introduced the product to their employees. The campaign consisted of multiple banners, posters, and sales support materials.
Responsibilities: Concept, art direction, design through production of all components.
Graphic Arts Printers wanted a capabilities piece showcasing their history and print techniques—a dream job.
We (No Dog Design) had complete freedom. We submitted three comps and the one chosen gave us the most flexibility.
The idea of incorporating custom Haiku came out of the somewhat freeform juxtaposition of objects—a great canvas for highlighting their printing capabilities.
Weyerhaeuser Paper liked the piece so much they picked it up as a paper sample.
Responsibilities: Creative direction, strategy, layout, photography through production.
There's nothing I enjoy more than promoting the arts whether it's community art centers, non-profit fund raisers, gallery announcements, or an art storage company. It's ultimate fun to work with great imagery and have relative freedom.
