MD DESIGN
Silver Lining Home Healthcare is a privately owned provider of non-skilled caregivers.
I've worked with them for over 15 years and helped them evolve their brand. Proudly, they now have a distinctive image that separates them from their competitors.
I’m in the process of designing their new web site working in XD and starting a program for FB advertising.
Aging and care for the aging is not the most sexy topic. The orange and blue palette were chosen to make everything look "alive". I've used close-up images of who their clients might be. I'm emphasizing the personal nature of the business, the intimacy, and the immediacy.
The blog, albeit very new, along with Facebook and Twitter, are already increasing traffic. We're just starting to look at Google Analytics and then we can adapt for more efficient SEO.